Hess toy trucks is a great example of a clear and concise website that is easy to navigate. Plenty of pictures, a clear description of their product and easy navigation, it’s also easy to make your purchase. In fact, I bought one for my son just tonight. I didn’t need to spend a lot of time finding what I wanted and it was easy to check out. Boom. I am customer and fan.┬áMany beautiful websites are a work of art, but something many people forget to ask themselves is, “What does my reader and/or customer need and expect from my website?”

So when you are thinking about how you want YOUR site designed, keep asking yourself: Why is my customer visiting my site? What do I want them to do at my site (buy something, subscribe, make a phone call)? How can I direct them to what they want?